France fines Google $268M for unfair online ads treatment

France fines Google $268M for unfair online ads treatment



France has fined Google £190million after finding the tech giant abused its dominant market position while selling online adverts.



French regulators found Google had pushed publishers to use its platforms for selling adverts while unfairly punishing rival platforms, using a range of tactics which included charging ''opaque and variable commission fees. '' Google has agreed to pay the fine and end some of its self-preferencing practices, the watchdog said.



The investigation found that Google gave preferential treatment to its DFP advertising server, which allows publishers of sites and applications to sell their advertising space, and its SSP AdX listing platform, which organizes auction processes and allows publishers to sell their “impressions” or advertising inventory to advertisers. Google’s rivals and publishers suffered as a result, the regulator said.



The ruling, which blasted Google for an 'extremely severe' infringement of the rules, came after claims by three media groups - Rupert Murdoch's News Corp, French newspaper Le Figaro, and Belgium's Groupe Rossel.



Isabelle de Silva, president of the French Competition Authority, said in a statement the decision is the first in the world “to look at the complex algorithmic auction processes by which online advertising ‘display’ operates.”Latest Post Follow us on Google newsTwitter and on Facebook
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